When crisis hits, innovation may easily come under pressure. A natural reaction will
be to cut down to essentials and focus on efficiency and cost-cutting. Innovation may
wait for better times it is often said.
However, particularly in times of crisis there is both a need to think differently than
the competitors and there are opportunities to find. To cite a well-known Chinese
proverb: "When the winds of change are blowing, some put up shelters while others put up
wind mills." And last but not the least, there is a need to look at the best way of
handling the crisis so that the most instinctive reactions does not take over. A crisis
is not handled the best on autopilot.
TM-Innovation is on the active side and focus on embracing change. Amongst our tools
are creative strategy processes for finding opportunities and planning strategies;
Creativity in time- pressure; Radical Innovation workshops, for finding really new
ways to go, and Roadmapping sessions for helping companies selecting and focusing
on their new innovation strategy.
